Shortlisted at "Young Director Award 2023"
We are proud to announce that the short film directed by Masashi Fukuda (TAIYO Enshutsu) was shortlisted at Young Director Award 2023, which is the only award dedicated to rising young directors.
This short film was originally created for the ADFEST’s short film competition “Fabulous Five” with the required theme “FIRED UP!”.
＜CONCEPT＞
I interpreted the given theme of “fired up” as a sudden burst of anger. I believe that getting “fired up” is not always a positive thing or a surge of motivation. It can also be a negative outburst of human energy and power.
In recent years, we’ve seen an increase in items that we can control at whim. This has created the illusion that we are no different, and that we can also control ourselves. Yet nothing could be further from the truth. And that’s because we as humans inherently possess a powerful and inescapable force called emotion.
Then when the emotion of anger is unleashed, when tempers flare, it’s as if we are controlled by a foreign entity. I wanted to portray the fundamental capacity for violence that humans possess, the hollowness of it, and reiterate the fact that humans are creatures that can never be fully controlled.
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＜ Masashi Fukuda's Profile＞ Born in 1991 in Hokkaido. He joined TAIYO KIKAKU in 2017 and belongs to a direction unit called "TAIYO ENSHUTSU" now. His work ranges from TV commercials and music videos to mini dramas for regional revitalization. For more information:
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▷Winners List：https://www.youngdirectoraward.com/2023-winners/
＜ About Young Director Award ＞
Founded in 1998, it is an award for young directors and its primary goal is to discover and nurture young directing talents.
The award ceremony is held during the Cannes Lions International Festival of Creativity and Young Director Award has become internationally recognized as the most important “must-see” fringe event of Cannes Lions.