Named "Red Dot Winners" at the Red Dot Design Award 2023

At one of the most respected design awards, Red Dot Design Award 2023, Honda’s promotional videos for ADV160 and CBR250RR, in which we were involved in the film production, were named “Red Dot Winner” in the Brands & Communication Design discipline of the award.

 

 

《Key Features of the Video》

This video was designed to enable not only the riders but everyone to enjoy the product brand image of the ADV160. In order to convey the appeal of the ADV160 in an easy-to-understand manner – “Riding the ADV160 enables riders to find an adventurous spirit in their heart even during everyday commuting” – 3D CG animation was used entirely for the rider, the background and the scooter to create a dynamic and realistic expression with an adventurous feeling. High precision and details were pursued for rider movements and motorcycle behaviors such as accelerating, turning and stopping, especially for the riding scenes, with help from Honda motorcycle test riders.

▷Winners Page：https://www.red-dot.org/project/honda-adv160-discover-new-excitement-66922

 

 

《Key Features of the Video》

This video was designed to convey the attractiveness of the CBR250RR – “Any rider can experience the joy of riding more casually” – with emphasis on the fun feeling. With the use of 3D CG animation, the video expresses a world where reality and fantasy intersect, combining a city riding scene depicting familiar everyday life, and a circuit riding scene depicting a beautiful near-future like those seen in a science fiction movie. As with the video for ADV160, Honda motorcycle test riders contributed to the creation of highly realistic images for the riding scenes.

▷Winners Page：https://www.red-dot.org/project/honda-cbr250rr-play-legit-66923

 

 

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